Moving at the Speed of our Riders

Emerson Oronte won the U.S. Elite Road National Championships at approximately 1:20PM Mountain Time on July 3rd, 2014.  (I know because that is when my phone exploded.)  The first road stage of the Cascade Classic (the next race in the National Racing Calendar) started today at 10:30AM in Bend, Oregon.  This means that our team clothing sponsor, Panache Cyclewear, had ~1.5 weeks to turn around a custom stars and stripes team kit for Emerson before our next big race.  With typical custom clothing turnarounds in the 6-8 week time frame, this is a tall ask for any manufacturer and requires everyone to pull out all the stops.  I thought it would be fun to go through the time line on how it all went down:

July 3rd, 2014; 1:20PM: Emerson Wins!

Emerson wins the 2014 U.S. Elite National Road Race!

 

July 3rd, 2014; 1:28PM: I send a note to Don and Charlie at Panache telling them the good news (and to get to work!)

photo phone

 

July 7th, 2014: Don generates the jersey design proof for approval, and submits it to the prototype shop in their factory in Romania.

Horizon-Einstein - SS BIB WARMERS

July 14th, 2014: The one off V-lab kit shows up in Boulder, CO.  Panache throws in some well coordinated socks and podium hat for good measure!

Final Kit

July 15th, 2014: I get on a plane and meet the guys before the start of the evening prologue to kick off the Cascade Cycling Classic, with fresh team kit in hand!

July 16th, 2014: Emerson and the team before the start of stage 1 and our first opportunity to represent the stars and bars!

Emerson gets to model his new kit for the first time.

Emerson gets to model his new kit for the first time.

 

The team will be sporting special Panache stars and bars socks in honor of our new national championship!  (Fabio keeps a little Aussie flair as well!)

The team will be sporting special Panache stars and bars socks in honor of our new national championship! (Fabio keeps a little Aussie flair as well)

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