In order to celebrate the grand opening of their new dealership in Longmont, CO, the good folks of I25Kia.com decided to have some custom cruiser bikes made up, and asked me for some help.
After talking over their budget and time constraints, we agreed that the best route would be to buy off-the-shelf bikes and then make up custom graphics for them. I started by reaching out to Felt Bicycles (who also happen to be a sponsor of my Horizon Organic/Einstein Bros cycling team), and we settled on their Burner 29″ model, because it has nice subtle graphics which make for easy customization and also happens to be really cool!
The first step was to layout a basic concept that we could take to the graphic designer. Something like this:
After that, we spent some time measuring the ‘pilot’ bike and getting the graphics sized perfectly so they would layout on the frames with no overlap or gaps. The final graphic proof looked liked this:
The final step was to simply build up all the bikes, clean them up, and apply the graphics. I have to admit it was fun to build something so simple after working on carbon race bikes with delicate torque values all season! The hardest part was probably loading six ~40 lb cruiser bikes on the car!
There were lots of ‘test drives’ going on at the dealership as I was unloading them and everyone seemed quite happy with the final result. It was fun to do a project outside of the competition side of sports marketing, and I am already looking forward to the next one! Also, big thanks to Merilan and Marybeth from I25Kia.com, Doug at Felt Bicycles and Brandon at Victory Circle Graphix for all your help in making it happen!